Organization and operation

The Sky Race World Cup is an innovative experience that unites the concepts of sporting excitement, environmental adventure and global sustainability in a new TV format.

The Sky Race World Cup is organized and operated by Planetaire AB under the auspices of a Swedish foundation which determines the project’s ethical ideals, aims and visions, as well as guidelines regarding which commercial and non-profit partners may be associated with the Sky Race World Cup. This level of ethical ambition has few precedents in the world of sports.